George the Farmer

George the Farmer

We are excited to announce a VERY SPECIAL GUEST will be joining us for the 2018 Campbell Town Show.  George the Farmer will be coming along to help us celebrate 180 consecutive years of the Campbell Town Show  being held in the Tasmanian Midlands.  It is his first time to Tasmania, so we think it is entirely appropriate that he visit the longest consecutively running agricultural show in the British Commonwealth. Here is a little bit about George…

George the Farmer was created in regional South Australia to educate children about farming practices while explaining how food and natural fabrics are produced through fun picture books, songs, videos, apps and performance. The creators, Simone Kain and Ben Hood, have won numerous awards for George including the ‘2017 Agrifutures Rural Women’s Award National Runner-up’, ‘Google Australia Regional Online Hero top 10’, ‘Brand South Australia Flinders University Education Award’, ‘NAB Women’s Agenda Leadership Awards Rural Entrepreneur of the Year’, ‘Women in Technology Innovation Award’ and more. The George the Farmer app regularly features in the iTunes top 10 educational apps for Australia and New Zealand in the Technologies section and the original music is currently being played on top national kids radio stations Funky Kids Radio and Little Rockers Radio.

George the Farmer has received top reviews, was featured on ABC Landline and has received national media coverage on radio and in print. He has a rapidly growing social media presence which currently sits at almost 40,000 Facebook fans gaining 1-200 fans per week. He is also on Instagram, Twitter and YouTube.

There are currently five picture books available; a CD of fun, educational farm songs; two free Australian school curriculum-aligned teacher’s guides which focus on wheat/wool and pulses; a George and Ruby Farmer cuddle doll; an Australian made out of Australian cotton t-shirt and two interactive story apps. A small stage show has been touring nationally including 70 performances at the Sydney Royal Easter Show while 5 minute video episodes of George out and about on the farm have also started to be released.

George’s down-to-earth manner and grassroots charm has universal appeal, and while he is resonating extremely well with young children in rural locations, he is also inspiring city-based children to have a better understanding and connection to agriculture, which is imperative for an equitable and sustainable food supply chain in our future.

So, bring the kids along to meet George at the Campbell Town Show on Friday 25th and Saturday 26th of May.  It will be lots of fun for all the family and a great learning experience too!